5 Quotes to Inspire Explosive New Patient Growth in Your Practice

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Welcome to Practice Treatment Plan’s Bi-weekly New Patient Marketing Tips! Delivered to you every two weeks.

Today’s Topic: 5 Quotes to Inspire Explosive New Patient Growth in Your Practice

Are you looking to grow your practice in 2016? Today we shift gears a little bit and provide some motivation to help you do so. Here are five quotes that will motivate you to get more new patients in your practice and foster explosive growth to your annual production.

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

It is very important to remember that no matter how much external marketing you are doing, it is very important to have an internal referral system, process or program in place. Deliver outstanding service, and that is what your patients will be telling others about.

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” – Tim Ferriss

You should always be thinking big! Big goals = big rewards. If you want explosive growth, what are you prepared to do? What are you prepared to budget? Small steps often equal small results.

“Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson

Stop thinking of new patient marketing as an expense, or something you “have to” do. Get behind it and make it fun. Get your team involved to come up with great ideas. The enthusiasm you put into your new patient marketing will be sensed by the people you are marketing to.

“What gets measured gets improved.” – Peter Drucker

We come across so many practices that are not tracking how many new patients they are currently getting. You cannot improve on something you are not measuring. Ask every patient that calls “how did you hear about us” and track the results.

“A year from now, you’ll wish you had started today.” – Karen Lamb

Start today. Call the marketing company (888.412.8820). Start that marketing campaign. Those new patients will drive production in your practice this year, next year, and every year after. Why let more opportunity slip away?

Practice Success,
Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.

 

Google Search

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Welcome to Practice Treatment Plan’s Bi-weekly New Patient Marketing Tips! Delivered to you every two weeks.
Today’s Topic: Google Search
dental marketing new patientsWhen people think of digital marketing there is one word that comes to mind over and over again…Google.  So much of the success of your online marketing campaign is centered on how Google treats your website.  As I have mentioned in past blog posts, Google’s purpose and mission is to provide reliable content based on the search terms plugged in by its users.  Providing useful content is the number one rule of showing up on the first page of the organic search results…the more relevant your content, the better your placement over time.
There was one major change that Google made just a few months ago that has drastically altered how your website shows up in those search results. It is called the “3-Pack”.
The search experience on Google used to look like this: First, a potential patient would enter a popular search term into Google like, “dentist near me”. At the top of the results page, the patient would see:
  • Two to three ads (indicated by the word “Ad” written in yellow). These are known as “Adwords” or Pay-per-click” (PPC) ads.
  • Next the user would see a map to the right, and seven local map listings to the left (known as the 7-Pack).
  • Then, below that the user would see the “organic” search results.
Now, if your website popped up in the 7-Pack that was fantastic! Even if you were number 4 or 5 on that list that was a pretty sweet spot to hold on your way to the top.  However, as Google likes to do, they shook things up and now only the top THREE spots are displayed in the search results… and thus, the 3-Pack was born.  If your website was listed as number 4, 5, 6 or 7 you no longer even show up in the results on the first page. Ouch.
Why would Google do this?  According to a Google Spokesperson quoted in an article on Searchengineland.com, “We are constantly exploring the best way to bring a better search experience to our users. This update provides people with more relevant information, including photos, reviews and prices, for searches that have multiple results for a given location.”
There is also some buzz that Google is trending away from an “organic” search result model and toward paid ads. This is something we have been telling our clients for years. We figured it out because we realized that Google is a big company that likes to make money (and really, don’t we all?). Of course they want more businesses using their Pay-Per-Click model, in which they receive direct compensation for sending people to your website.
So, what does it all mean? 
It is really very simple. If you are in a competitive area with more than three competitors, then you need to utilize Pay-Per-Click to get people to your healthcare website!
Practice Treatment Plan currently manages 40+ successful pay-per-click management campaigns for our clients. Pay-per-click has traditionally been one of our highest return on investment activities for our clients. Let us help you explore this channel if you are not doing so today. Just email me at ben@practicetreatmentplan.com to get started.
Practice Success,

 

Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.

Your Practice’s Most Valuable Asset

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Welcome to the Practice Treatment Plan’s Weekly New Patient Marketing Tips! This week we will be talking about selling dental practices and the most important asset of your practice when you are looking to sell…your patient base!
Most Practice Transition Consultants will tell you that a dental practice’s most valuable asset is its roster of patients. After all, when you are buying a dental practice, you are buying future cash flows. And there is nothing that cash flow is more closely tied to than active patients.
So how do you keep your patient base strong and growing?
  • You need to ATTRACT new patients. What you need: A strong, ROI driven marketing plan, a referral program, the right brand messaging, a online reputation strategy and advanced dental technology.
  • You need to ENGAGE your new and existing patients. What you need: A well thought out patient experience plan, a modern and patient-friendly office, and a friendly, patient-focused team.
  • You need to RETAIN existing patients. What you need: Patient recall systems, make-goods for bad service, and an internal marketing plan.
  • You need to MAINTAIN an active preventive medicine / hygiene program. We have worked with doctors over the years who have tried to focus too much on attracting patients who need higher fee services (think implants), instead of focusing on preventive / hygiene patients. But a buyer is not interested in the big case work you did last year. They will be interested in those patients that will provide them big case work in the future.
Without securing a steady income stream through new patients (and converting them to loyal patients) your practice can be the most beautiful in town but it won’t be worth much on the market when it’s time to sell. So if you are thinking about selling in the future, then your focus right now should be on NEW PATIENTS!

Practice Success,

Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.

 

Patient Education Content on the TV in your practice’s reception area

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Welcome to the Practice Treatment Plan’s Weekly New Patient Marketing Tips!
Today we are going to discuss the benefits of showing Patient Education Content on the TV in your practice’s reception area. We are often asked by our clients for our opinion on the value of using educational videos in the waiting room. We think it is a good idea. Here is why:
  • Patient education videos are better than Fox News (or CNN for that matter). Seriously, even if you do not want to play educational videos, please, please, please ditch the news. We want patients coming back to the chair in a good mood… not upset about the stock market or terrified about the latest terrorist threat. Opt for the Cooking Channel or Animal Planet if you have to. These subjects have been proven to reduce anxiety.
  • Engaging content in the reception area can actually decrease perceived waiting times.
  • Research shows that Generation-X (born in the mid-1960s to the early 1980s) and Millennials (born in the early 1980s to the early 2000s) respond better to TV/Video than they do to traditional print. This means that they will much more likely to watch a video than they will to pick up and read a brochure. And, they will be much more engaged with the content.
  • Patients also appreciate medical services being explained to them in a more colloquial and engaging fashion. Educational videos do just that. They can bridge the gap between “doctor speak” and the language they use on a daily basis.
  • Patients will come back to the chair wanting to ask you about your services! They may have come in for an extraction, but now they know about your dental implants. “Hey doc, how much does that cost?” How much easier is your job of treatment planning when they ask you about it?
  • When we are marketing to potential patients externally, we get a very limited window of their time. When a prospective patient arrives on your site, we get about 5 seconds of their attention until they decide whether to proceed further into your site, or go back to where they came from. The average total time that prospective patients then spend on the website is just a few minutes. The average time spent waiting in a medical reception room is 15 minutes. That is a lot more time that you get to engage the patient on your services!
Are you interested in using patient education videos in your reception area? We recently signed a partnership agreement with Dear Doctor TV to provide their in-practice services at a discount for our clients!
For more information, call us at (888) 412-8820 or visit https://practicetreatmentplan.com/reception-area-tv-marketing to learn more!

Practice Success,

 

Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.

Creating WOW Moments for Your Patients

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Creating WOW Moments!

Welcome to the Practice Treatment Plan’s Weekly New Patient Marketing Tips! As a new patient marketing company, we are very focused on what happens outside of the practice to get new patients through your doors. But, we also understand that creating a great patient experience is critical to get those new patients to refer even more new patients. We call it the referral multiplier, and we believe that every patient has at least one person they can refer to you. For the remainder of this year we will be discussing “WOW Moments” and ways that you can attract and keep quality, new patients (and get those patients to refer MORE NEW PATIENTS)!

Imagine yourself…

You walk through the door into a dingy room that hasn’t been updated since the Reagan administration. You approach the fogged, sliding glass window and give it a light tap.  It opens to reveal the top of the head of a receptionist as she slides a clipboard toward you and tells you to fill out the attached forms, with barely a glance up from her own paperwork.  You retreat to the seating area and choose the chair that has the least amount of stuffing popping out of the worn upholstery. After you fill out your forms, you return the clipboard to the countertop in front of the closed window.  As you retake your seat the window quickly slides open and you see a hand snatch your paperwork like a velociraptor capturing prey before the window snaps shut again.  As you watch the minutes tick by past your appointment time (5…10…15) you entertain yourself with a 1991 Reader’s Digest (at least the joke section never gets old). Then, the door opens up and your last name is called.  Before you can even stand up, the person who has summoned you is half way down the hall leaving you to break into a light jog in order to catch up. Does this sound like a patient experience in your practice?  I sure hope not.
The experience described above may been acceptable a decade ago but times have changed.  I cannot stress this enough: the competition for new and better patients that you face is FIERCE and you had better be able to play by the new rules.  For better or worse, we live in a culture of instant gratification, a high level of expectation in customer service and the ability to quickly, easily and publicly shame those that we feel fall below our expectations (see last month’s blog posts about patient review sites).  We are marketing to a new, young generation of savvy consumers who understand the power they wield. It is no longer acceptable for you to “just” provide the excellent level of health care to your patients for which you have spent years in training.  Now you must provide an exceptional EXPERIENCE.

WOW Moment: Throw a Patient Appreciation Party!

PTP Patient Experience CoverWith Thanksgiving only a week away we are reminded to think about what we are grateful for. Showing gratitude and appreciation for what you already have is the only way to attract more of what you want in life.  Show your current patients that you are thankful for them by holding a free yearly event in their honor that includes great food, fun and fellowship. Most importantly, encourage them to invite their friends and family who are not yet patients of yours.  You can hold the event in your practice to showcase your modern design and cutting-edge equipment or you can hold the event off-site at a local restaurant like a pizza place.  If your practice treats children exclusively then renting a movie theater for an afternoon would be quite a fun experience for your current and potential new patients!
Give Out Prizes. Get your patients excited and engaged in your event by raffling off cool prizes.  Offer one raffle ticket for every non-patient that they bring with them to your event to increase their chance of winning.  Let the potential new patients enter the raffle once they give you their contact information for follow-up. You can cut your costs by asking other local businesses if they would like to contribute items to the raffle so they to can promote their business at your event as well.  We have seen this work out really well with local massage businesses.  Often they like to participate in your event not just by donating a gift card but also by setting up a massage chair to give out free 5-minute back massages.  This is a win-win for everybody!
Don’t Forget to Promote the Event Before & After. Don’t be shy about promoting your event (and give yourself about a month to do so). You want people to show up! At the event, take a lots of photos. Make sure to plaster those photos all over your website and social media after the event so that all new patients will se what a fun practice you have!
Appreciation events are a fun way to engage with your current and future patients and work toward building lasting relationships with them.  Check back with us in the coming weeks as we discuss other “WOW Moments” that you can create in the way you communicate with your patients!

Practice Success,

Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.

What About Other Review Sites (besides Google)?

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Welcome to Practice Treatment Plan’s Weekly New Patient Marketing Tips! Today’s tip is part five of a 5-part series in October all about Google Reviews. Here is a quick preview of what is coming up. For more information please call 888.412.8820 or email me at ben@practicetreatmentplan.com.

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Oct 1st: Importance of Google Reviews
Oct 8th: Three Ways to get Google Reviews
Oct 15th: Three MORE ways to get Google Reviews
Oct 22nd: How to handle bad reviews
TODAY: What about other review sites?

When it comes to websites that feature reviews of local businesses, Google+ is not the only player in the game (although the most important). There are a few other outlets for patients to rate and review your practice and we will discuss them below.

Facebook

While you might think of Facebook as just a way to waste minutes (ok, maybe hours) of time during your week, it is also a great source of reviews for your practice. People are on Facebook all the time, more so than other review sites, so it is easy for them to either sing your praises or call for your head within just a few clicks. Facebook has a feature called Starred Reviews for local businesses that allows ratings and reviews on your business page. If you would like to enable this feature you must choose “Local Businesses” for your page’s category when setting up the business page.

A page’s starred rating is an average of all of the PUBLIC star ratings a business has received. When someone reviews your page they can choose which audience to share their rating with. If they choose to only share it with their friends then that rating will not be included in the page’s overall rating.

According to Facebook, reviewers of your business must follow Facebook’s Community Standards (https://www.facebook.com/communitystandards), focus on the product or service offered by the Page and be based on personal experience. Reviews that don’t follow these guidelines may be removed. If you feel that a review on your Facebook page does not meet this criteria then you can request that Facebook remove it by clicking the down arrow on the upper right corner of the review and selecting “I don’t like this review”, then follow the instructions. Keep in mind that you can only report star ratings that come with reviews and Facebook may determine that it meets their guidelines and leave the review up.

Yelp

We personally are not huge fans of Yelp, and choose not to create Yelp pages for our clients. Yelp has been involved in some litigation based on their policies. But the real reason we do not set up our clients there is, once you have free listing on Yelp for your business, they tend to contact you often trying to get you to upgrade to a professional listing.

Like many other review sites, users can create a free profile on Yelp and then they can review any business that they want. Yelp uses an algorithm called their “Recommendation Software” which filters out reviews that THEY deem unhelpful based on the quality of the review, the reliability of the yelper and the yelper’s user activity. What this means is Yelp does not factor in all of the reviews you receive to determine your star rating (1-5 stars). Your rating is based only on the reviews that have been filtered through their software. However, at the bottom of your Yelp business page users can find a link that will bring them to ALL of your reviews, both filtered and unfiltered. Yelp values the reviews of “Elite Yelpers” more highly. These are people who review a lot of businesses and have a lot of “friends” (people who follow their reviews). The Recommendation Software is more likely to filter out reviews posted by first time reviewers who have a new profile or no history posting reviews. They are also looking for too many positive reviews or negative reviews posted to a business page (in an effort prevent small businesses from posting fake positive reviews to their on own profile or fake negative reviews on the profiles of their competitors). Yelp makes a point of saying that their Recommendation Software is fully automated and treats businesses that don’t advertise on the site the same as businesses that advertise.

If you receive negative reviews on Yelp you have almost no recourse. This is a little excerpt from their FAQ:

I’m not happy with what consumers are saying about me on Yelp – should I get my lawyer involved?

We have nothing but love and respect for lawyers (ahem), but you may want to consider the following. First, beware of the so-called Streisand Effect, which can quickly turn a manageable customer service problem into an unmanageable disaster. Lawyers love to draft threatening letters. However, far from being cowed, recipients will sometimes go public with them as a warning to others not to patronize your business. Second, beware of lawyers who are quick to file lawsuits without telling their clients that it can cost them dearly (see example here). Last, take a step back: if you find yourself insisting that a review is obviously untrue, there’s every reason to think that your customers will draw the same conclusion as you. Even if they don’t, Yelp’s review filter is always on the prowl, and it may be able to put enough pieces of the puzzle together over the long-term to filter out the bogus review.

For better or for worse, you can’t stop people from finding your Yelp profile (if one exists). However, you can take some action towards burying your Yelp profile in Google search results. The first step is to make sure your website is fully optimized. Keep it up to date…post new content…blog! The more you do this the higher Google will rank your content forcing your Yelp profile further down the page. As always, the team at Practice Treatment Plan can help you with this!

Angie’s List

This site is different from other review sites in that user’s pay a membership fee to read and post reviews. The site claims this is better than free review sites because user reviews are NOT anonymous, companies and providers are prevented from reporting on themselves AND they can interact with members and respond to reports so members “get the whole story”.

In addition to this, Angie’s List has a Complaint Resolution Team that will intercede on a member’s behalf if a “home repair or health experience goes bad”. What this means is if a patient finds you through Angie’s List (as a fee paying member) and they are unable to get you to respond to their complaint or issue, the Angie’s List Complaint Resolution Team will try to contact you on their behalf in an effort to resolve the issue. The resolution (or lack thereof) of this complaint can be posted in their magazine and online. If a provider fails to respond to the Complaint Resolution Team they are put in the “Penalty Box” where their name will appear in the magazine for three consecutive months and online indefinitely. If the provider does resolve the complaint with the Angie’s List member, Angie’s List will delete the negative report and give the member (your patient) the opportunity to replace it with a positive one. There are restrictions as to what kind of complaints the Complaint Resolution Team will accept. You can find more detailed information on it here http://www.angieslist.com/complaint-resolution-faq.htm

So there you have it. All of the most important information on the biggest review sites available to you and your patients. Remember that it is not enough to just set up your business profiles on these pages. You need to be monitoring your online reputation and responding to the good, the bad and the ugly all the time. If you need help with reputation monitoring, the team at Practice Treatment Plan can help! Call us at 888-412-8820!

 

Practice Success,

Benjamin Suggs
New Patient Marketing Strategist
Practice Treatment Plan, Inc.

How to handle bad reviews on Google (and elsewhere)

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How to handle bad reviews on Google (and elsewhere)

Welcome to Practice Treatment Plan’s Weekly New Patient Marketing Tips! Today’s tip is part four of a 5 part series in October all about Google Reviews. Here is a quick preview of what is coming up. For more information please call 888.412.8820 or email me at ben@practicetreatmentplan.com.

Please note: based on your requests, we have provded links below to past articles.

Oct 1st: Importance of Google Reviews
Oct 8th: Three Ways to get Google Reviews
Oct 15th: Three MORE ways to get Google Reviews
TODAY: How to handle bad reviews
Oct 29th: What about other review sites?

Last week we gave you three MORE ways to get google reviews. This week, we will tackle the best way to deal with the dreaded negative reviews.

Even the best practices are bound to receive a less than stellar review every now and then. Do not let this deter you from creating your Google+ Business page! In general, people understand that businesses are going to receive a bad review from time to time. The truth is, bad reviews are manageable.

Tip #1. Get More Positive Reviews.

Yes, I know… Easier said than done. In fact, what motivates most practices to start gathering positive reviews is when they get a really negative one. But the most important thing to manage bad reviews is to have more positive reviews than negative ones. The positives will always drown out the negatives.

Tip #2. Respond to Negative Reviews.

There are two types of negative reviews your practice can receive: ones you deserve, and ones you do not. (We had a startup client once that received a negative review before he had even opened his doors and started seeing patients! Clearly, that was not one he deserved.) More often than not, the ones you do not deserve are based on a misunderstanding, that if explained can be rectified. Both types of reviews are worthy of response, and in responding you should follow these guidelines:

  • Be appreciative. What!? Are you crazy!? I am serious. Always start a response with something like “We appreciate your feedback and are very sorry that you did not enjoy your experience at our practice. We are continuously striving to improve our services for our patients.”
  • Be professional. The response should be from the practice, not one individual in the practice.
  • Be polite. No matter what types of accusations are being thrown at you, don’t get caught up in a verbal spat online.
  • Be positive. Focus on what you do well, and what your policies are that are beneficial to patients. Avoid typing things like “we didn’t” or “we never” and instead use language like “we always try to deliver exceptional service”.
  • Be firm. You do not have to be a pushover. If a patient (or someone else) is making a false accusation, you can refute it (but see “be positive” above). If someone is not even a patient of record, feel free to point that out.
  • Be sorry. This one comes with a caveat. You should only express this if you were wrong. Did a patient have to wait two hours? Then apologize and invite the patient to contact you to discuss offline.

Tip #3. Reach out.

Ignoring these issues will not make them go away. If you can identify the patient who left the review, reach out to them. If you feel you did nothing wrong, have a conversation and try to clear it up. If you you were in the wrong, then apologize to them. You will be shocked how quickly a detractor can become a promoter.

You could also offer a “make-good”. In the marketing business, a make-good is a special offer to make-good a bad service experience. Apologize, then offer them a $100 off future treatment at the practice.

Next week we will discuss other business review websites!

Practice Success,

Benjamin Suggs
New Patient Marketing Strategist
Practice Treatment Plan, Inc.

Three MORE Ways to Get Google Reviews

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Welcome to Practice Treatment Plan’s Weekly New Patient Marketing Tips! Today’s tip is part three of a 5 part series in October all about Google Reviews. Here is a quick preview of what is coming up. For more information please call 888.412.8820 or email me at ben@practicetreatmentplan.com.

Oct 1st: Importance of Google Reviews
Oct 8th: Three Ways to get Google Reviews
TODAY: Three MORE ways to get Google Reviews
Oct 22th: How to handle bad reviews
Oct 29th: What about other review sites?

dental marketing new patientsLast week we gave you three effective ways to encourage your patients to review your practice on your Google+ Business page. This week we are going to share three more ways to do this. As we discussed last week, Google does not condone soliciting reviews and they will remove reviews that come from the same IP address over a short period of time. However, the truth is, patients who love your practice need more encouragement to review you than patients who are not so in love with your practice. It’s a dog eat dog world out there and in the end he who wins has more reviews!

On that note, here are three more SUPER EFFECTIVE ways to encourage patient reviews!

Method #4. Create collateral encouraging patients to review you on google.

Post a sign in the patient check-out area (and the operatories) that encourages patients to give you a review on Google. The most effective way to do this is to start with a question like “Did you enjoy your visit to ABC Dental today? If so, why not let others know by reviewing us on Google? Google Reviews will help us grow our practice so that we can deliver the same high level of service to others”. This is most effective if you can get the patient to review from their own mobile phone before they even leave! Be sure to give specific instructions on how to do this and make sure your team can walk the patient through the process. Make sure that the patient is not connected to your WIFI, otherwise the reviews will appear to be coming from your practice. You can also turn that sign into 4×6 postcards that you can give to patients to take with them to remind them to post a review at a later time. Incentive optional.

If you would like help in creating this sign just send us an email to ben@practicetreatmentplan.com! We have a special going where we will design the sign and the postcard for only $199!

Method #5. Post a link on your website.

Post a link on your website that will take patients directly to your Google+ Business page. You can even create a graphic that specifically says “Review us on Google Business.” Create a page on your website with a unique URL (www.abcdental.com/google) that has the specific instructions for both desktop and mobile phones. Make the process as easy as possible!

Method #6. Leverage an internal recall system.

There are several options for automated recall systems out there (SolutionReach, Lighthouse 360, RevenueWell) that will survey your patients after their appointment and then encourage those who gave positive reviews to then review you on Google+. The only challenge with this method is that you are essentially asking the patient to take the time to review you twice. Most of these platforms also have an internal email system so that you can blast emails to your patients. In our experience, our clients who have these systems rarely use them. You could easily blast an email to patients asking for them to review you on Google.

CASE STUDY.

We recently had a client that hired us to revamp their online presence. One of the first things we noticed in reviewing their current presence was that they had some negative Google Reviews (4 reviews with an average star rating of 2 stars!). We knew that this was not representative of how patients really felt about this dentist’s work, so we sprung into action using a few of the methods above. We were able to add 18 positive 5 star reviews within a few months. In that same time span, the number of new patients that the practice got from their online presence TRIPLED.

As always, thank you for reading Practice Treatment Plan’s Weekly New Patient Marketing Tips! Next week we will talk about how to handle the dreaded “bad review”. Like they say, there is no such thing as bad press!

Three Ways to Get Google Reviews for Your Dental / Healthcare Practice

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Three Ways to Get Google Reviews

Welcome to Practice Treatment Plan’s Weekly New Patient Marketing Tips! Today’s tip is part two of a 5 part series in October all about Google Reviews. Here is a quick preview of what is coming up. For more information please call 888.412.8820 or email me at ben@practicetreatmentplan.com.

Oct 1st Importance of Google Reviews
TODAY Three Ways to get Google Reviews
Oct 15th Three MORE ways to get Google Reviews
Oct 22th How to handle bad reviews
Oct 29th What about other review sites?

(more…)

Why are Google Reviews so important for your Healthcare Practice?

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Google reviews are imperative to the success of your practice!

Welcome to Practice Treatment Plan’s Weekly New Patient Marketing Tips! Today’s tip is part one of a 5 part series in October all about Google Reviews. Here is a quick preview of what is coming up.

dental marketing new patientsTODAY……Importance of Google Reviews
Oct 8th…….Three Ways to get Google Reviews
Oct 15th…..Three MORE ways to get Google Reviews
Oct 22th…..How to handle bad reviews
Oct 29th…..What about other review sites?

What are Google Reviews?

Google Reviews are housed on free Google+ Business pages. It is imperative to the success of your dental practice that you create one of these pages and get your patients to post reviews of your practice right there. The only way to get reviews on your Google+ Business page is to get patients to go there and give you a review via their own personal Google accounts.

Why are Google Reviews so important?

Google is still the king of search engines, processing 70% of all internet searches. It is the most important place that you want to be found!
As of 2015, there are more searches done on mobile phones than there are on desktop computers.
When someone searches on a mobile phone, the Google Map is one of the first thing they will see. The more reviews you have, the more likely you will be one of the first practices on the map!
Google reviews are considered “certified”, so potential new patients will be more likely to trust those reviews than the ones that they see on your website.
Having more positive reviews can positively affect your search engine position. Google lists the number of reviews and your star rating right under your organic search engine results. The more reviews you have, the more likely potential new patients will choose to click on your link.
Our healthcare marketing agency listens to hundreds of new patient phone calls for our clients every month, and one of the most common things we hear patients say is “I called you because you have so many good reviews.”
According to a BrightLocal 2014 survey, 88% of consumers read online reviews to determine the quality of a local business. 85% of those consumers read up to 10 online reviews. (Just having one or two reviews is not going to cut it!)

It’s easy (and FREE) to set up a Google+ Business Page for your practice!

The market for new patients is incredibly competitive. If you are not using the free tools that Google has made available, you are missing out on innumerable opportunities. Setting up your Google+ Business page is easy (https://www.google.com/business) and can be completed in just a few steps!

Got questions? We have answers! Email me at ben@practicetreatmentplan.com.

Next week we will discuss ways to encourage your patients to post reviews to your Google+ Business page!

Practice Success,

Benjamin Suggs
Chief Healthcare Marketing Strategist
Practice Treatment Plan, Inc.
Practice Treatment Plan
6340 Sugarloaf Pkwy #200
Duluth, GA 30097

888.412.8820
practicetreatmentplan.com