New Data on the Power of Online Reviews to Get More New Patients
How often do you look up online reviews of a local business you’re interested in before you make any decisions about products or services?
If you’re like most people, the answer is all the time. The first thing most consumers do after looking up a practice’s website is go straight to the online reviews left by other patients. Did those people have a bad or good experience? What was their reasoning behind the review they posted?
The 2016 BrightLocal Local Consumer Review Survey* was published recently, and had some key takeaways that we can learn from:
You already have a Facebook page set up for your practice (and if you don’t you should) but what does it do for you? If you are like many small business owners, posting to your social media account is something that happens “sometimes” and usually just during the holidays. But you can utilize your practice’s Facebook page to drive more people to your website with Facebook advertising, gaining more “likes” for your practice’s page along the way.
Now, some of you might be thinking “Well, I advertise through Google Adwords…should I switch?” The answer is no. Facebook is a great supplement to your Google Adwords strategy, but it should not replace it entirely. The advantage of Google is that if someone is looking for a dental implant at that very moment they are going to find your website. Facebook is great for brand building and for getting new prospects who are passively looking at their Facebook newsfeed to your website to check you out.
That being said, here are the top 6 reasons that you should be advertising on Facebook…