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The Pitfalls of Using Online Logo Designers

When engaging a new client – whether it is a new startup or acquisition practice or a existing practice that is looking to revitalize their marketing – we are often asked by the doctor if we mind if they use a friend or family member to design their new logo and branding. Our answer is always,…

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Calculating a Dental Marketing Return On Investment

Calculating a Dental Marketing Return On Investment We still run across quite few doctors who still do not understand the value of marketing for new dental patients. We understand why… for most dentists the additional money that they are going to spend on marketing is money that they were planning to take home as salary.…

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Dental Startup Marketing Plans: Don't Make These Common Mistakes!

Dental Startup Marketing Plans: Don’t Make These Common Mistakes! We have helped launch over 50 dental practices. Some of those we were involved with from the beginning, and some we were called in after they had already launched because their new dental practice was not growing quickly enough. Here are some of the most common…

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Dental Startup Marketing Plans: Don’t Make These Common Mistakes!

Dental Startup Marketing Plans: Don’t Make These Common Mistakes! We have helped launch over 50 dental practices. Some of those we were involved with from the beginning, and some we were called in after they had already launched because their new dental practice was not growing quickly enough. Here are some of the most common…

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Dental Practice Purchase Case Study: Buying Future Revenue Streams

Dental Practice Purchase Case Study: Buying Future Revenue Streams Below is an except from the Where to Begin section of our Guide to Purchasing a Dental Practice: A Step-by-Step Guide to Buying & Growing a Dental Practice, which can be purchased here.   [alertbox color=”yellow” icon=”warning” icon_size=”32″]Case Study: A client of ours recently bought a high-end…

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What is your Practice’s Competitive Advantage?

What is your Practice’s Competitive Advantage? “If you don’t have a competitive advantage, don’t compete.” — Jack Welch Very true words spoken by a very successful business leader. What is your Practice’s competitive advantage? And more importantly, are you successfully communicating it? Here are some simple steps to define, create and communicate a competitive advantage:…

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Planning for your Practice’s Success

Planning for your Practice’s Success You should always be planning ahead. Most successful CEOs of major companies will tell you that when things are going really well, that is usually the best time to take a critical look at your operations. Here are some tools that you can use to assess your practice and plan…

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Is a Do-it-yourself Dental Website Good Enough?

By Benjamin Suggs, Practice Treatment Plan Being Dental Marketers, we come across many Dentists that have chosen to design their own website using a template, some type of WYSIWYG software, or their basic knowledge of HTML. While some of these websites turn out looking pretty good, most look just like what they are – a…

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