Today’s Topic: What is Remarketing?
Remarketing. Are you familiar with this term? Maybe not but you have noticed its effects any time you are surfing the web. Have you ever Googled a phrase like “Men’s dress shoes” in order to find a pair you might like to buy only to see ads for Cole Haan pop up in your Facebook feed? And then you continue to see Cole Haan ads everywhere you go online? Or maybe you put some items in your shopping cart on Amazon and left them there, only bombarded with ads offering a discount on the very items you have yet to purchase?
This is called remarketing and it can be very effective. In terms of your dental practice, how beneficial do you think it would it be to place ads in front of people who have visited your website but, for some reason, failed to call your practice to set an appointment? Maybe they are just in the “research phase” of undergoing a dental implant procedure and they watched a video about it on your website. Now, every time they get on Facebook or surf the internet to see the latest Olympic gold medalists (which can be multiple times a day) a relevant ad for your implant service pops up.
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The ads that each person sees are determined by the page the potential patient visited on your site. The more times this potential patient sees your name and your practice the more comfortable they become with you and your brand. What is so great about remarketing is that it is reaching out to people who have already shown interest in your practice. When they decide that it is finally time to begin the needed work, your remarketing ads have greatly increased the chances that they will reach out to you.
How do I begin a remarketing campaign for my practice? Reach out to the remarketing specialists at Practice Treatment Plan New Patient Marketing to get started! 888-412-8820
Quote of the Day
“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe
New Patient Marketing Strategist
Practice Treatment Plan, Inc.