You already have a Facebook page set up for your practice (and if you don’t you should) but what does it do for you? If you are like many small business owners, posting to your social media account is something that happens “sometimes” and usually just during the holidays. But you can utilize your practice’s Facebook page to drive more people to your website with Facebook advertising, gaining more “likes” for your practice’s page along the way.
Now, some of you might be thinking “Well, I advertise through Google Adwords…should I switch?” The answer is no. Facebook is a great supplement to your Google Adwords strategy, but it should not replace it entirely. The advantage of Google is that if someone is looking for a dental implant at that very moment they are going to find your website. Facebook is great for brand building and for getting new prospects who are passively looking at their Facebook newsfeed to your website to check you out.
That being said, here are the top 6 reasons that you should be advertising on Facebook…
Everyone thinks they are special (including me). We all know we are better than our competitors. But when our patients ask us why, it is often a hard question to answer with certainty. Even though we may know what makes us better, it not always easy to communicate that to a patient.
In the increasingly competitive market of dentistry, it is more important than ever to STAND OUT. If potential patients see your marketing and think you are no different than the other dentists out there, why should they pick up the phone and call you? Here are some tips on how to STAND OUT.
Today we’d like to talk about a source of new patient referrals that is often overlooked in a dental practice. Referrals from your team members.
I am not talking about the friends and family referrals that you might get from your receptionist or your assistant (that you feel obligated to offer at a discount), but a calculated and measurable plan to increase the number of patients that come to you through this channel of people.
Have you ever considered that your team can be a walking billboard for your business when they are out on their lunch break or just running errands on the weekend? Why not encourage them to engage with potential new patients when they are out and about?
It is real simple to do. It requires not much more than a handful of Care to Share cards and maybe a clever, well-designed t-shirt branded with your logo that encourages potential patients to ask your team members, “Hey, where is that dental office?” (According to OSHA, they should not be wearing those scrubs out of the office anyway!)
Total Online Presence. Does that sound familiar? It does if you are a client of Practice Treatment Plan. Our clients often hear us say, “It is not enough to just have a website to market your practice online! It requires a Total Online Presence.” Total Online Presence is a system of connected links, listings and content pages that raise your online profile for search engines.
Here are 5 other places where you need to be online:
When you own your own practice you are not just a doctor, but also a business owner, an entrepreneur and a leader. But what makes a person a great leader? Are leaders born or are they made? Famed marketing and management guru Simon Sinek discusses these topics in two short Ted Talks (links below). As the leader of your practice we hope that they might inspire you lead your team and grow your practice to new heights! Both of these talks can also be listened to in your car if you want to make the most of your commute! They are shorter than 20 minutes.