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Archive for March 2013

What is your Practice’s Competitive Advantage?

What is your Practice’s Competitive Advantage? “If you don’t have a competitive advantage, don’t compete.” — Jack Welch Very true words spoken by a very successful business leader. What is your Practice’s competitive advantage? And more importantly, are you successfully communicating it? Here are some simple steps to define, create and communicate a competitive advantage:…

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Planning for your Practice’s Success

Planning for your Practice’s Success You should always be planning ahead. Most successful CEOs of major companies will tell you that when things are going really well, that is usually the best time to take a critical look at your operations. Here are some tools that you can use to assess your practice and plan…

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Is a Do-it-yourself Dental Website Good Enough?

By Benjamin Suggs, Practice Treatment Plan Being Dental Marketers, we come across many Dentists that have chosen to design their own website using a template, some type of WYSIWYG software, or their basic knowledge of HTML. While some of these websites turn out looking pretty good, most look just like what they are – a…

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