New Data on the Power of Online Reviews to Get More New Patients
How often do you look up online reviews of a local business you’re interested in before you make any decisions about products or services?
If you’re like most people, the answer is all the time. The first thing most consumers do after looking up a practice’s website is go straight to the online reviews left by other patients. Did those people have a bad or good experience? What was their reasoning behind the review they posted?
The 2016 BrightLocal Local Consumer Review Survey* was published recently, and had some key takeaways that we can learn from:
Today’s Topic: What is Remarketing?
Remarketing. Are you familiar with this term? Maybe not but you have noticed its effects any time you are surfing the web. Have you ever Googled a phrase like “Men’s dress shoes” in order to find a pair you might like to buy only to see ads for Cole Haan pop up in your Facebook feed? And then you continue to see Cole Haan ads everywhere you go online? Or maybe you put some items in your shopping cart on Amazon and left them there, only bombarded with ads offering a discount on the very items you have yet to purchase?
Today’s Topic: Do Your Goals Lack Clarity?
“Clarity is Power.” – Tony Robbins
About four years ago I took my Practice Treatment Plan team to a three day Tony Robbins event in New Jersey. I had heard great things about these events, but even after that I was somewhat skeptical when entering the hall.
I have to say it was an invigorating experience, right down to the part where we walked over hot coals in our bare feet at 2AM in the morning. If you have the chance to attend one of these events, I highly recommend it.
Would You Hire The Person You Just Spoke To?
Recently my beautiful wife – whom I somehow convinced to marry me years ago – and I took an anniversary trip to New York City, the place where we first met each other. I booked the plane tickets through Delta Airlines months in advance. Unfortunately when booking, I completely forgot to complete our seat assignments. About four days before the flight I called Delta in a panic to do just that. The call went smoothly, I got the seats I wanted, and at the end of the call the representative asked me if I would complete a one question survey. What happened next surprised me.
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The one question was:
“Would you hire the customer service representative you just spoke to for a customer service position in your business?”
I was blown away! I had never heard that one before. I was completely expecting the most popular one-question survey that there is (which is also referred to as “NetPromoter”): “How likely would you be to recommend us to a colleague, friend or family member?” But the airline has a found a new way to measure true customer satisfaction with their servicing team.
Five Things You Should Look For When Choosing a Dental / Medical Marketing Company
This week are discussing what dentists and doctors should be looking for when choosing a dental / medical marketing company.
- How many clients have they worked with LIKE YOU? You want to work with a marketing company that has “been there, done that.”, and has significant experience working with doctors. You don’t want to be their first client so that they can make their mistakes with you. Make sure they are experienced (i.e. they have already had plenty of successes and a few failures and learned from them all). Ask for references, case studies, etc.
- Your marketing company should have a proficient understanding of your services and how they appeal to your patients. Dentistry is a unique (and complicated) business. That is why you have to go to school for so long! A really good dental/medical marketer understands your business and services (at least at a high level) and more importantly, understands the best ways to communicate those services to the masses.
- They should not be too big…or too small. If you work with one of the bigger agencies you will likely be pawned off on rotating account managers who will ask you your customer ID number every time you call. If you decide to cancel your service you will be put in an endless loop of trying to find the right person that you have to speak to before you cancel. If you work with a company that is too small you will end up waiting months and months for your logo to be designed! You want to work with a company that knows you by name, not account number; and where the success of your business is as important to them as it is to you.
You already have a Facebook page set up for your practice (and if you don’t you should) but what does it do for you? If you are like many small business owners, posting to your social media account is something that happens “sometimes” and usually just during the holidays. But you can utilize your practice’s Facebook page to drive more people to your website with Facebook advertising, gaining more “likes” for your practice’s page along the way.
Now, some of you might be thinking “Well, I advertise through Google Adwords…should I switch?” The answer is no. Facebook is a great supplement to your Google Adwords strategy, but it should not replace it entirely. The advantage of Google is that if someone is looking for a dental implant at that very moment they are going to find your website. Facebook is great for brand building and for getting new prospects who are passively looking at their Facebook newsfeed to your website to check you out.
That being said, here are the top 6 reasons that you should be advertising on Facebook…
Everyone thinks they are special (including me). We all know we are better than our competitors. But when our patients ask us why, it is often a hard question to answer with certainty. Even though we may know what makes us better, it not always easy to communicate that to a patient.
In the increasingly competitive market of dentistry, it is more important than ever to STAND OUT. If potential patients see your marketing and think you are no different than the other dentists out there, why should they pick up the phone and call you? Here are some tips on how to STAND OUT.
Today we’d like to talk about a source of new patient referrals that is often overlooked in a dental practice. Referrals from your team members.
I am not talking about the friends and family referrals that you might get from your receptionist or your assistant (that you feel obligated to offer at a discount), but a calculated and measurable plan to increase the number of patients that come to you through this channel of people.
Have you ever considered that your team can be a walking billboard for your business when they are out on their lunch break or just running errands on the weekend? Why not encourage them to engage with potential new patients when they are out and about?
It is real simple to do. It requires not much more than a handful of Care to Share cards and maybe a clever, well-designed t-shirt branded with your logo that encourages potential patients to ask your team members, “Hey, where is that dental office?” (According to OSHA, they should not be wearing those scrubs out of the office anyway!)
Total Online Presence. Does that sound familiar? It does if you are a client of Practice Treatment Plan. Our clients often hear us say, “It is not enough to just have a website to market your practice online! It requires a Total Online Presence.” Total Online Presence is a system of connected links, listings and content pages that raise your online profile for search engines.
Here are 5 other places where you need to be online:
When you own your own practice you are not just a doctor, but also a business owner, an entrepreneur and a leader. But what makes a person a great leader? Are leaders born or are they made? Famed marketing and management guru Simon Sinek discusses these topics in two short Ted Talks (links below). As the leader of your practice we hope that they might inspire you lead your team and grow your practice to new heights! Both of these talks can also be listened to in your car if you want to make the most of your commute! They are shorter than 20 minutes.