Today’s Topic: What is Remarketing?
Remarketing. Are you familiar with this term? Maybe not but you have noticed its effects any time you are surfing the web. Have you ever Googled a phrase like “Men’s dress shoes” in order to find a pair you might like to buy only to see ads for Cole Haan pop up in your Facebook feed? And then you continue to see Cole Haan ads everywhere you go online? Or maybe you put some items in your shopping cart on Amazon and left them there, only bombarded with ads offering a discount on the very items you have yet to purchase?
Today’s Topic: Do Your Goals Lack Clarity?
“Clarity is Power.” – Tony Robbins
About four years ago I took my Practice Treatment Plan team to a three day Tony Robbins event in New Jersey. I had heard great things about these events, but even after that I was somewhat skeptical when entering the hall.
I have to say it was an invigorating experience, right down to the part where we walked over hot coals in our bare feet at 2AM in the morning. If you have the chance to attend one of these events, I highly recommend it.
Would You Hire The Person You Just Spoke To?
Recently my beautiful wife – whom I somehow convinced to marry me years ago – and I took an anniversary trip to New York City, the place where we first met each other. I booked the plane tickets through Delta Airlines months in advance. Unfortunately when booking, I completely forgot to complete our seat assignments. About four days before the flight I called Delta in a panic to do just that. The call went smoothly, I got the seats I wanted, and at the end of the call the representative asked me if I would complete a one question survey. What happened next surprised me.
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The one question was:
“Would you hire the customer service representative you just spoke to for a customer service position in your business?”
I was blown away! I had never heard that one before. I was completely expecting the most popular one-question survey that there is (which is also referred to as “NetPromoter”): “How likely would you be to recommend us to a colleague, friend or family member?” But the airline has a found a new way to measure true customer satisfaction with their servicing team.
Five Things You Should Look For When Choosing a Dental / Medical Marketing Company
This week are discussing what dentists and doctors should be looking for when choosing a dental / medical marketing company.
- How many clients have they worked with LIKE YOU? You want to work with a marketing company that has “been there, done that.”, and has significant experience working with doctors. You don’t want to be their first client so that they can make their mistakes with you. Make sure they are experienced (i.e. they have already had plenty of successes and a few failures and learned from them all). Ask for references, case studies, etc.
- Your marketing company should have a proficient understanding of your services and how they appeal to your patients. Dentistry is a unique (and complicated) business. That is why you have to go to school for so long! A really good dental/medical marketer understands your business and services (at least at a high level) and more importantly, understands the best ways to communicate those services to the masses.
- They should not be too big…or too small. If you work with one of the bigger agencies you will likely be pawned off on rotating account managers who will ask you your customer ID number every time you call. If you decide to cancel your service you will be put in an endless loop of trying to find the right person that you have to speak to before you cancel. If you work with a company that is too small you will end up waiting months and months for your logo to be designed! You want to work with a company that knows you by name, not account number; and where the success of your business is as important to them as it is to you.