5 Quotes to Inspire Explosive New Patient Growth in Your Practice

ptpwebteam Dental Marketing, Medical Marketing, New Patient Marketing Tags: , , , , , , , , , , , ,

Welcome to Practice Treatment Plan’s Bi-weekly New Patient Marketing Tips! Delivered to you every two weeks.

Today’s Topic: 5 Quotes to Inspire Explosive New Patient Growth in Your Practice

Are you looking to grow your practice in 2016? Today we shift gears a little bit and provide some motivation to help you do so. Here are five quotes that will motivate you to get more new patients in your practice and foster explosive growth to your annual production.

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

It is very important to remember that no matter how much external marketing you are doing, it is very important to have an internal referral system, process or program in place. Deliver outstanding service, and that is what your patients will be telling others about.

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” – Tim Ferriss

You should always be thinking big! Big goals = big rewards. If you want explosive growth, what are you prepared to do? What are you prepared to budget? Small steps often equal small results.

“Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson

Stop thinking of new patient marketing as an expense, or something you “have to” do. Get behind it and make it fun. Get your team involved to come up with great ideas. The enthusiasm you put into your new patient marketing will be sensed by the people you are marketing to.

“What gets measured gets improved.” – Peter Drucker

We come across so many practices that are not tracking how many new patients they are currently getting. You cannot improve on something you are not measuring. Ask every patient that calls “how did you hear about us” and track the results.

“A year from now, you’ll wish you had started today.” – Karen Lamb

Start today. Call the marketing company (888.412.8820). Start that marketing campaign. Those new patients will drive production in your practice this year, next year, and every year after. Why let more opportunity slip away?

Practice Success,
Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.

 

Google Search

ptpwebteam Dental Marketing, Medical Marketing, New Patient Marketing Tags: , , , , , , , , , , , , ,
Welcome to Practice Treatment Plan’s Bi-weekly New Patient Marketing Tips! Delivered to you every two weeks.
Today’s Topic: Google Search
dental marketing new patientsWhen people think of digital marketing there is one word that comes to mind over and over again…Google.  So much of the success of your online marketing campaign is centered on how Google treats your website.  As I have mentioned in past blog posts, Google’s purpose and mission is to provide reliable content based on the search terms plugged in by its users.  Providing useful content is the number one rule of showing up on the first page of the organic search results…the more relevant your content, the better your placement over time.
There was one major change that Google made just a few months ago that has drastically altered how your website shows up in those search results. It is called the “3-Pack”.
The search experience on Google used to look like this: First, a potential patient would enter a popular search term into Google like, “dentist near me”. At the top of the results page, the patient would see:
  • Two to three ads (indicated by the word “Ad” written in yellow). These are known as “Adwords” or Pay-per-click” (PPC) ads.
  • Next the user would see a map to the right, and seven local map listings to the left (known as the 7-Pack).
  • Then, below that the user would see the “organic” search results.
Now, if your website popped up in the 7-Pack that was fantastic! Even if you were number 4 or 5 on that list that was a pretty sweet spot to hold on your way to the top.  However, as Google likes to do, they shook things up and now only the top THREE spots are displayed in the search results… and thus, the 3-Pack was born.  If your website was listed as number 4, 5, 6 or 7 you no longer even show up in the results on the first page. Ouch.
Why would Google do this?  According to a Google Spokesperson quoted in an article on Searchengineland.com, “We are constantly exploring the best way to bring a better search experience to our users. This update provides people with more relevant information, including photos, reviews and prices, for searches that have multiple results for a given location.”
There is also some buzz that Google is trending away from an “organic” search result model and toward paid ads. This is something we have been telling our clients for years. We figured it out because we realized that Google is a big company that likes to make money (and really, don’t we all?). Of course they want more businesses using their Pay-Per-Click model, in which they receive direct compensation for sending people to your website.
So, what does it all mean? 
It is really very simple. If you are in a competitive area with more than three competitors, then you need to utilize Pay-Per-Click to get people to your healthcare website!
Practice Treatment Plan currently manages 40+ successful pay-per-click management campaigns for our clients. Pay-per-click has traditionally been one of our highest return on investment activities for our clients. Let us help you explore this channel if you are not doing so today. Just email me at ben@practicetreatmentplan.com to get started.
Practice Success,

 

Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.

Your Practice’s Most Valuable Asset

ptpwebteam Dental Marketing, Medical Marketing, New Patient Marketing Tags: , , , , , , , , , , , ,
Welcome to the Practice Treatment Plan’s Weekly New Patient Marketing Tips! This week we will be talking about selling dental practices and the most important asset of your practice when you are looking to sell…your patient base!
Most Practice Transition Consultants will tell you that a dental practice’s most valuable asset is its roster of patients. After all, when you are buying a dental practice, you are buying future cash flows. And there is nothing that cash flow is more closely tied to than active patients.
So how do you keep your patient base strong and growing?
  • You need to ATTRACT new patients. What you need: A strong, ROI driven marketing plan, a referral program, the right brand messaging, a online reputation strategy and advanced dental technology.
  • You need to ENGAGE your new and existing patients. What you need: A well thought out patient experience plan, a modern and patient-friendly office, and a friendly, patient-focused team.
  • You need to RETAIN existing patients. What you need: Patient recall systems, make-goods for bad service, and an internal marketing plan.
  • You need to MAINTAIN an active preventive medicine / hygiene program. We have worked with doctors over the years who have tried to focus too much on attracting patients who need higher fee services (think implants), instead of focusing on preventive / hygiene patients. But a buyer is not interested in the big case work you did last year. They will be interested in those patients that will provide them big case work in the future.
Without securing a steady income stream through new patients (and converting them to loyal patients) your practice can be the most beautiful in town but it won’t be worth much on the market when it’s time to sell. So if you are thinking about selling in the future, then your focus right now should be on NEW PATIENTS!

Practice Success,

Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.

 

Patient Education Content on the TV in your practice’s reception area

ptpwebteam New Patient Marketing Tags: , , , , , , , , ,
Welcome to the Practice Treatment Plan’s Weekly New Patient Marketing Tips!
Today we are going to discuss the benefits of showing Patient Education Content on the TV in your practice’s reception area. We are often asked by our clients for our opinion on the value of using educational videos in the waiting room. We think it is a good idea. Here is why:
  • Patient education videos are better than Fox News (or CNN for that matter). Seriously, even if you do not want to play educational videos, please, please, please ditch the news. We want patients coming back to the chair in a good mood… not upset about the stock market or terrified about the latest terrorist threat. Opt for the Cooking Channel or Animal Planet if you have to. These subjects have been proven to reduce anxiety.
  • Engaging content in the reception area can actually decrease perceived waiting times.
  • Research shows that Generation-X (born in the mid-1960s to the early 1980s) and Millennials (born in the early 1980s to the early 2000s) respond better to TV/Video than they do to traditional print. This means that they will much more likely to watch a video than they will to pick up and read a brochure. And, they will be much more engaged with the content.
  • Patients also appreciate medical services being explained to them in a more colloquial and engaging fashion. Educational videos do just that. They can bridge the gap between “doctor speak” and the language they use on a daily basis.
  • Patients will come back to the chair wanting to ask you about your services! They may have come in for an extraction, but now they know about your dental implants. “Hey doc, how much does that cost?” How much easier is your job of treatment planning when they ask you about it?
  • When we are marketing to potential patients externally, we get a very limited window of their time. When a prospective patient arrives on your site, we get about 5 seconds of their attention until they decide whether to proceed further into your site, or go back to where they came from. The average total time that prospective patients then spend on the website is just a few minutes. The average time spent waiting in a medical reception room is 15 minutes. That is a lot more time that you get to engage the patient on your services!
Are you interested in using patient education videos in your reception area? We recently signed a partnership agreement with Dear Doctor TV to provide their in-practice services at a discount for our clients!
For more information, call us at (888) 412-8820 or visit http://practicetreatmentplan.com/reception-area-tv-marketing to learn more!

Practice Success,

 

Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.